The Community Detailing Initiative will engage businesses and community organizations where young adults “hang out” to promote cessation resources. These community partners know youth – their customers – and youth culture, and can reach them where they socialize and have fun; at bars, restaurants, shopping malls, events and recreation centres. Jack Boomer Project Manager Telephone:…
Young adults were born double-clicking; they text until their thumbs are sore and use ‘message’ as a verb. Newspapers and billboards do not reach this media-savvy group – they get their information from twitter, networking sites, blogs and each other. The Heart and Stroke Foundation worked with professors to challenge students in senior level marketing classes to design a multi-media tobacco…
BCAHL supports tobacco-free campuses. This includes ensuring protection from tobacco marketing, enacting tobacco-free policies, developing cessation resources for students and faculty, and educating trade students on tobacco as a health and safety issue in the workplace. Assisted by the BC Lung Association, schools are leading the fight against tobacco by creating healthier learning environments for…
Most adults in BC spend one-third of every day at work. And 19 to 29 year-olds are the fastest growing segment of the BC labour force. So it makes sense to aim tobacco-free programs at young workers in the workplace. The Canadian Cancer Society is working with employers, unions, and industry health and safety associations…
BCAHL_TobaccoReductionStrategy
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