Healthy Living

Tobacco Reduction Strategy
Tobacco is addictive, poisonous and kills 16 British Columbians every day. Even so, more than 600,000 people in BC continue to smoke, with young adults showing the highest rates of smoking. Even though 19- to 29-year-olds have become a major marketing target for tobacco companies, there are few programs to support them. This is why…
Smoke-Free Housing in Multi-Unit Dwellings Initiative
British Columbians are protected from second-hand smoke in public places but many are still exposed to unwanted tobacco smoke entering their homes from neighbouring units. The Smoke-Free Housing in Multi-Unit Dwellings Initiative worked with housing providers to create more smoke-free living spaces. The Heart and Stroke Foundation implemented a smoke-free housing pilot project to provide technical support…
Community Outreach Initiatives
When young adults are not working or studying hard, you can be sure they are enjoying their time off. Tobacco reduction, protection and prevention initiatives have to reach places where young adults play and live, and two community outreach initiatives achieve that goal. The Community Detailing Initiative will engage businesses and community organizations where young…
Community Detailing Initiative
The Community Detailing Initiative will engage businesses and community organizations where young adults “hang out” to promote cessation resources. These community partners know youth – their customers – and youth culture, and can reach them where they socialize and have fun; at bars, restaurants, shopping malls, events and recreation centres. Jack Boomer Project Manager Telephone:…
Quitters Unite!
Young adults were born double-clicking; they text until their thumbs are sore and use ‘message’ as a verb. Newspapers and billboards do not reach this media-savvy group – they get their information from twitter, networking sites, blogs and each other. The Heart and Stroke Foundation worked with professors to challenge students in senior level marketing classes to design a multi-media tobacco…
Community Based Awareness Initiative
Communities are critical to realizing the benefits of physical activity. Through this initiative, the BC Recreation and Parks Association and the Heart and Stroke Foundation are giving them tools to spread the good news. This will raise awareness and promote local opportunities for physical activity so that people can act on what they have…
Walk BC
What is the easiest, cheapest and quickest way to exercise? Just put one foot in front of the other and repeat! Brisk walking has the greatest potential for increasing the overall activity level of a sedentary population. This initiative is providing supports to encourage people to walk regularly. The BC Recreation and Parks Association and…
Sip Smart!
From sport drinks to pop to fruit “punch”, sugar-sweetened beverages are everywhere. To help kids kick this liquid-sugar habit, the BC Pediatric Society and the Heart and Stroke Foundation are launching an elementary school educational program. It includes innovative resource materials and a teacher-friendly learning module. By teaching kids why it is important to drink less…
Food Skills for Families
Cooking healthy food that is tasty and appealing to our families can be confusing and is not always easy. Adding to the challenge is the fact that some families have limited incomes or do not even have basic information about where to start. Drawing on the strengths of two existing programs – Cooking Fun for…
Farm to School Salad Bar
Children consume 30% of their daily calories at school. So an important step is improving access to locally-grown, culturally-appropriate foods in schools. The Public Health Association of BC is piloting a Farm to School Salad Bar initiative in northern BC where access to such foods can be limited. A central focus is to build relationships…
BCAHL Tobacco Reduction Strategy
BCAHL_TobaccoReductionStrategy

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